Which is more difficult and complicated for you to do: teaching people to sell or teaching people to consume?
Obviously, selling is a human action that is not so easy and is a complex undertaking. That’s why people need to attend seminars and training for salesmanship. But telling people to consume or buy, just point them the way. We’ve been pre-conditioned for that since the day we were born.
Consumerism: this is something that people do already. In fact, this is something that people like doing. People are not afraid when you tell them to go buy something. Just hand them over the money and they’re gone in no time. On the contrary, nothing frightens most people the moment you tell them to go sell something. More than 95% of people are afraid to sell! They hate the idea of selling because of rejection.
So which is more simple and more favorable for people to do: sell products or consume products? The answer is clear. This is the reason why consumerism is a powerful way to build residual margin. This is why profitable consumerism, as long as done right and in a simple manner, is a powerful strategy to build wealth.
Therefore, let’s do that which multiplies faster: consumerism that brings residual profit.